Owning London's social capital with Casamigos

We created CASA-SOHO — a two-day takeover that transformed one of London's most iconic neighbourhoods into a celebration of friendship, culture and spontaneous social connection. Rather than building a branded event, we embedded Casamigos into the places people already love — from pubs and rooftops to independent retailers, restaurants and cultural institutions.

The programme saw The Blue Posts become The Teal Posts, Soho Radio broadcasting live, Broadwick Soho hosting headline performances, Good News and Polyester creating a limited-edition cultural guide, and partner venues across Soho serving Casamigos Happy Hour. Together, the city became the stage.

By combining hospitality, music, independent culture and local partnerships, CASA-SOHO positioned Casamigos as more than a tequila brand — it became part of Soho's social fabric and a catalyst for real-world connection.