Redefining beauty for Estrid
The beauty industry has long dictated what bodies should look like. Estrid set out to challenge those outdated ideals — creating a razor brand designed for humankind, not gender.
To launch the platform, we reimagined some of history's most iconic Renaissance paintings through a modern lens, celebrating the diversity of today's bodies rather than centuries-old beauty standards.
Working with a cast of creators from across Europe — including trans models, people with vitiligo and individuals proudly embracing natural body hair — we recreated masterpieces by Botticelli, Michelangelo and Carracci, placing authentic representation where it has historically been absent.
The campaign challenged the beauty industry's binary norms, proving a razor brand could champion body hair as confidently as hair removal.
Campaign
Impact
- Botticelli
- Michelangelo
- Carracci