From cultural insight to product innovation with Casamigos
The best ideas are always the simplest. Spot a shift in culture. Create something people actually want. Make it easy for them to experience it.
Introducing the Quarterita with Casamigos Tequila — a miniature, pint-shaped margarita inspired by a changing matchday culture, designed for a more social, spontaneous and inclusive way of watching the game.
Not built for the die-hard, beer-drinking fan who can explain the offside rule. Built for the people who love the culture around the game — the pub, the group chat, the fit, the atmosphere and the occasion itself.
Co-designed with tastemaker Laura Jackson and brought to life with Glassette, the Quarterita brings together two iconic social rituals: the pint and the margarita.
Rolled out at some of the UK's best pubs, bars and terraces — including Ellie's Bar, The Draper's Arms, Knave of Clubs, The Blue Posts, The Audley and House of Social — plus available to purchase on Glassette. Proof that culture can drive commercial.
Campaign
Impact
- Co-designed with Laura Jackson
- Produced with Glassette
- Live across 6+ leading London venues