Owning the ultimate celebration of film with Don Julio
Don Julio 1942 has long been associated with moments of celebration. Our challenge was to deepen that association within one of the world's most prestigious cultural moments: the BAFTA Film Awards.
Rather than treating BAFTA as a single sponsorship, we developed a week-long communications platform that embedded Don Julio across every stage of the awards journey — from industry tastemakers and nominees to winners and the official afterparty.
The programme spanned seven premium touchpoints including influencer events, style suites, the Nominees' Party, Awards Dinner, Main Afterparty and the Don Julio Winners' Bar, supported by an editorial partnership with i-D and a targeted earned media strategy.
The result was a campaign that reinforced Don Julio's position as the spirit of celebration while strengthening the brand's cultural credibility within the global film industry.
Campaign
Impact
- Editorial partnership with i-D