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Building the Don Julio Hacienda at Wilderness Festival

Client
Don Julio
Visibility
2.9M
Don Julio Hacienda 1942 at Wilderness

Don Julio's ambition was to create the festival's most desirable destination — one that reflected the craftsmanship, warmth and contemporary spirit of Mexico.

Through Hacienda 1942, we transformed a hospitality space into an immersive cultural experience — combining premium cocktail moments, curated music programming and elevated design to create a destination guests actively sought out throughout the weekend.

By focusing on atmosphere as much as activation, Hacienda 1942 became one of the defining spaces at Wilderness, reinforcing Don Julio's position as the luxury tequila for modern celebration.

Campaign

Don Julio Hacienda 1942 at Wilderness Don Julio Hacienda 1942 at Wilderness Don Julio Hacienda 1942 at Wilderness Don Julio Hacienda 1942 at Wilderness Don Julio Hacienda 1942 at Wilderness Don Julio Hacienda 1942 at Wilderness Don Julio Hacienda 1942 at Wilderness Don Julio Hacienda 1942 at Wilderness Don Julio Hacienda 1942 at Wilderness Don Julio Hacienda 1942 at Wilderness

Impact

21K+
Serves sold across the festival
10.9K
Cocktails served at Hacienda 1942
31.8%
Category share
2.9M
Campaign visibility
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